I help individuals and companies demonstrate their expertise by converting their expertise into valuable insights for their customers and wider stakeholder communities. Its all about content creation and strategic communications.
Sometimes these insights are reinforced with research and often they are illustrated with case studies and testimonials. Content creation is a close relation of thought-leadership. The results are packaged for distribution via the many media channels that now exist:
- Social media
- Traditional media
- The shoreline of the River Thames
In the business-to-business field these could be:
- White papers
- Byline articles
- YouTube videos
But it is not just businesses that are looking for authoritative insights. The ultimate goal of content creation is to establish a leadership profile in the minds of customers and in the rankings of the search engines. In this way, we build brand profile, differentiate ourselves from the competition and win new business.